![]() That means these direct sales are becoming a big part of Groupon’s business and the trajectory means they are increasingly strategic. ![]() ![]() Groupon is increasingly selling travel vouchers directly to consumers and, and in these instances, shutting out its middleman, Expedia.ĬFO Jason Child noted that Groupon’s “direct revenues” from physical goods, travel vouchers and movie tickets in the second quarter for the first time became material to the company’s financial results.
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